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Actor Bhumi Pednekar Invests In D2C Eco-Friendly Home Essentials Startup EcoSoul

Actor Bhumi Pednekar Invests In D2C Eco-Friendly Home Essentials Startup EcoSoul

Actor Bhumi Pednekar has invested an undisclosed amount in D2C eco-friendly home essentials startup EcoSoul Home.

As part of the deal, Pednekar has also been appointed as the brand ambassador of the company.

“As a brand ambassador and investor, Bhumi will foster EcoSoul’s mission of accelerating the world’s transition to a sustainable way of living – so that taking care of the earth is no longer a choice, but a lifestyle… We can’t wait to unfold this journey with you,” EcoSoul said on its official Instagram account.

The company did not disclose the financial contours of the deal.

“I am honoured to partner with EcoSoul Home as its brand ambassador. Together, we can empower individuals to make mindful decisions that contribute to a healthier planet. EcoSoul Home’s range of eco-friendly and compostable products align perfectly with my values, and I am excited to be a part of this meaningful journey,” said Pednekar, as per India Retailing.

Commenting on the development, EcoSoul Home cofounder Rahul Singh reportedly said, “As a passionate advocate for environmental sustainability and the United Nations Development Programme’s national advocate for Sustainable Development Goals (SDGs), Bhumi’s unwavering dedication to driving positive change aligns seamlessly with our mission at EcoSoul Home.”

Founded in 2020 by Singh and Arvind Ganesan, EcoSoul Home is a D2C brand that sells eco-friendly products such as crockery, cutlery, garbage bags, and tableware. The startup, headquartered in the US with operational presence in countries like China and Vietnam, forayed into India earlier this year.

The latest development comes nearly four months after the startup raised $10 Mn funding in a round led by Accel.

With this, Pednekar has scaled up her investments in Indian startups. In the past, she has invested in companies such as green homecare brand Beco, boutique hotel chain Chrome Asia Hospitality Group, among others.

Meanwhile, a slew of Bollywood personalities have also turned to investing in Indian startups lately. Just days ago, Bollywood singer Sukhbir Singh invested an undisclosed amount in the vegan healthcare startup Fitspire.

Earlier last week, actor Kareena Kapoor Khan pumped in an undisclosed amount of capital in D2C fruits and vegetables brand Pluckk. In July, Parineeti Chopra backed personal care startup Clensta.

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