Sequoia-Backed Capillary Technologies Acquires SaaS Co Brierley

SaaS startup Capillary Technologies has acquired US-based Brierley for an undisclosed amount.

The acquisition will help Capillary expand its customer loyalty platform, upscale business and enhance product capabilities as well as partnership networks.

The acquisition will further enable Capillary to deliver exponential value to its enterprise clientele, thus, helping them improve customer engagement and loyalty.

It is prudent to note that Brierley is the fifth acquisition of Capillary till date. Before Brierley, it acquired Persuade, SellerworX, MartJack and ML platform Ruaha. Besides, it holds minority stakes in Exclusife and WebEngage.

Capillary, founded in 2008 by Aneesh Reddy and Krishna Mehra, offers customer loyalty programs to global brands. It primarily helps ecommerce companies and omnichannel-focussed businesses enhance their customer engagement.

The Bengaluru-based startup claims to have a strong presence in the US, India, the Middle East and Southeast Asia. Capillary further asserts that it has worked with more than 250 brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer.

Further, it claims to have processed more than 5 Bn transactions annually. Capillary’s backers include Warburg Pincus, Sequoia Capital, Avataar Ventures, American Express Ventures, Norwest Venture Partners and Filter Capital.